We like to fight. We like to feel part of a team. We love to commiserate with those who think like us and debate with those that don’t, so conflict is inevitable. We are so reliably drawn to conflict that marketers even base entire campaigns on it, real or contrived: Tastes Great or Less Filling? Chic Fil-A chicken sandwich or Popeye's? Left Twix or Right Twix? (spoiler alert: they’re the same and both delicious).

…there can be (and often is) a distinction between "success" and leadership. They can be mutually exclusive, depending on your definition of each. Profit margins can grow without leadership. Games can be won without leadership. We can absolutely prioritize results over process. But leadership is rooted in process. It's the how and the why that define leaders.

Thanks to the realities of living during a pandemic, many parts of our daily lives have turned from automatic to deliberate. Our thinking should follow suit.